Certain geography and local community is | also on Nike's list. Nike owns Community Stores that build and empower a healthy local community through the unifying power of sport and to serve as a catalyst for positive change in each area a store is located. Based on the location some of the stores feature photographies of the city, store-art that is done by local artists and more. local elements are incorporated info the stores. Certain region's community interests also shapes Nike contribution like stores that target only one sports category e.g. in Brazil there's a store selling only soccer equipment and apparel as people highly anticipate and foster interest in this type of sport. Geography in Nike's corporate system of activities is not only about its’ commodities and experience. t's also about the community itself and how it can impact and empower the people living in this area. For instance, NikeGO is Nike's signature U.S. community affairs initiative aimed at kids to be more physically active. To celebrate the grand opening of a store in Texas, NikeGO awarded a $5,000 cash and product grant to the Boys and Girls Club — Arlington Branch which was part of NikeGO. Part of Nike's approach and program stems from their focus of being ‘driving the change’. Nike seeks the future where people will be highly engaged into physical activity. To address the growing epidemic of physical inactivity Nike created a range of programs targeting different age groups fo encourage them info daily movement. With their global programs, it is especially trying to impact the future of this planet: the kids. One of its frameworks, Designed to Move, is a plan for action supported by public, private and civil sector organizations. Maintaining this branch is done through such subsidiary like Nike let's Movel Active Schools or Nike Talent Search: Most Wanted (formerly The Chance) (both turtherly discussed in section D) Nike also assembled an Access to Sport team to address the issue of youth and kid's activity. Nike's direct contribution in this case includes professional development and training for school champions, as well as branding and communication support. Such ‘Driving the change’ factor is also achieved through Nike Foundation, with the launch in 2008 ‘The Girl Effect’. The theory that is fostered through it is to invest in a girl and unleash a powerful ripple effect of positive change. The Nike Foundation has invested exclusively in girls ever since and focuses its expansion within this group. The idea is fo reach global scope through the many branches Nike is maintaining fo be involved in.